As an Art Director I love applying creative thinking to physical pieces.

I produced Direct campaigns in the form of a miniature car in an airbag, personalised money bags, and a make-up stick with a message. Whilst I love the tactile nature of paper stock and the challenge of paper mechanics, it was, and always will be, all about the idea.

Here are some of my favourite print work- examples of big brands stand alone direct pieces as well as integrated end-to-end advertising campaigns.