BRAND Club Med
AGENCY Publicis Dialog
ROLE Art Director
Come together with Club Med.
THE IDEA Every member of the family wants something different from the family holiday, so we found a way to give the relevant holiday information to each individual in the family, one at a time. When all three mailers were put together, the family were united.
Sent to Mum.
Information on how to re-charge the batteries with fresh food cooked on site, and the chance to take a break while the children are occupied in clubs.
Sent to Dad.
Information on how everything is included, from flights and transfers to accommodation, clubs and entertainment.
Sent to the child.
Information on how to make new friends, join new clubs, enjoy the pool, and eat as much as they like.