BRAND Renault
AGENCY Publicis Dialog
ROLE Art Director
I worked on Renault over a period of 9 years at both Publicis Dialog & WWAV, working on many CRM campaigns and car launches.
Once upon a Renault Espace.
THE IDEA The target audience were new families in need of more space in their car, so we tapped into the childhood memories of the driver and made a direct mail piece in the form of a Wind in the Willows story book.
