The Woolwich Open Plan mortgage.
A pad, a tube, a bag, a mousemat… and a love letter.

THE IDEA A blank ideas pad mailer, for those clever enough to take advantage of a new idea, an Open Plan Offset mortgage.

THE IDEA A tube to save pound coins, and encourage customers to sign up and find out how much they could save when they roll all their accounts into one with the Open Plan mortgage.

THE IDEA A personalised savings money bag, to draw more attention to the savings that can be made.

THE IDEA A mouse mat was sent as a constant reminder for every time the computer was used, to sign up to Open Plan internet banking.

THE IDEA A love letter to small businesses who were the perfect match for an Open Plan business account.