Domestic abuse, stop the cover-up.

THE IDEA  A make up stick that was given away in female only changing rooms, and on the cover of women’s magazines to highlight the shocking statistic that 1 in 4 women experience some kind of domestic abuse in their lifetime. The idea was to get people talking and donating.

Domestic abuse, stop the bruising.

THE IDEA Stickers attached to fruit in greengrocers and supermarkets to help share the facts, and to encourage people to go online to donate to Refuge using the campaign endline “Thank you for refusing to ignore it”.

“It’s this kind of targeting, along with the ambient approach, that demonstrates the team’s creative prowess.”

Cordell Burke, Executive creative director, OgilvyOne for Campaign Magazine.

THE RESULTS The campaigns drove traffic to the Refuge home page and encouraged people to find out more and donate. The campaign was highly effective, every pound spent generated £3.14.