BRAND Renault Business Link
AGENCY Publicis Dialog
ROLE Brand Guardian & Art Director
I worked on Renault Business Link, targeting fleet managers, over a period of 9 years
at both Publicis Dialog & WWAV, working on many B2B campaigns and car launches.
AWARDS Marketing
Renault Clio. Small on the outside.
THE IDEA To visually and typographically demonstrate how “There’s never been so much in a small car”. The mailer literally folds out, and out, and out in order to fit in all the specifications.
An X-ray on your doormat.
THE IDEA To show how the Laguna delivered unprecedented levels of cutting edge technology, we used materials you wouldn’t normally receive in a mailer to visually demonstrate the extraordinary technology: X-ray, metal, and heat sensitive paper.
